The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly

Additional The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly Information

The New Rules of Marketing and PR shows you how to leverage the potential that Web-based communication offers your business. Finally, you can speak directly to customers and buyers, establishing a personal link with the those who make your business work. You can reach niche buyers with targeted messages that cost a fraction of your big-budget ad campaign. Rather than bombard them with advertising they’ll likely ignore, you can focus on getting the right message to the right people at the right time.

When people visit your company’s Web site, they aren’t there to hear your slogan or see your logo again. They want information, interaction, and choice—and you’d be a fool not to give it to them. This one-of-a-kind guide to the future of marketing includes a step-by-step action plan for harnessing the power of the Internet, showing you how to identify audiences, create compelling messages, get those messages to the right people, and lead those consumers into the buying process. Including a wealth of compelling case studies and real-world examples, this is a practical guide to the new reality of PR and marketing.

What Customers Say About The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly:

This concept has a life of its own. Be sure to read it more for the thinking behind it while keeping in mind that zillions of new examples of what he's talking about keep popping up in the media ether. That's its beauty. I buy everything this book is trying to tell me. My new technological religion.

If you haven't read this book - it is definitely worth every penny - This is one of the best books I have read in a long time - and I read a lot - David is articulate, great information, very well organized in his thoughts and frankly should be considered an expert in this matter.

Subtitled How to Use News Releases, Blogs, Podcasting, Viral Marketing & Online Media to Reach Buyers Directly, this book seemed to shout at me from the shelf during one of my regular forays into Amazon's business section.As a B2B marketing professional, I try to keep up with communications trends, so I was already familiar with some of the information in Scott's book. As a result of the Buyer Personas section, we maintain and plan around the personas of our clients' customers as well as our own.

Fortunately, David is understandable as well as enlightening. Overall I enjoyed this book, and regularly peruse my highlighted and tabbed sections.

Do you have a favorite business book that's streaked with highlights, scribbled with margin notes, has a broken spine, and dog-eared post-its. New Rules gave me insight into some new tasks that have become SOP in my regular work at our Atlanta ad agency.

Just like his blog, www.webinknow.com, the book has a conversational, engaging writing style and is thoroughly worth the space on any business reference shelf./mh The New Rules of Marketing and PR, by David Meerman Scott, holds that honor on my business reference bookshelf.

I'd purchased it specifically for the news releases and blogging sections, but, goaded by the author's light and enthusiastic tone I found myself learning about new (to me) online activities to support B2B marketing efforts.

Great book to get started for beginners (and possibly for the beginner-mid level) for getting your feet wet.

Highly recommend it. The author, David Meerman Scott, does a superb job on creating an easy read full of terrific ideas to improve the visibility of your business to the masses using WEB 2.0 (social sites on the web) technologies.I loved the book and will refer back to it often.